Connected vehicles will be more profitable in the coming years


Connected vehicles will be more profitable in the coming years



The majority of managers in the Automotive sector are convinced that in the future more income will be generated with the digital ecosystem




  Eight out of ten managers in the automotive sector are convinced that in the future more revenue will be generated with the digital ecosystem that will surround the industry than with the mere sale of cars.

The revolution comes hand in hand with electric cars will occur mainly as a result of cars without driver; the connectivity and digitalization of vehicles; and the creation of value, and therefore income, from big data.

  Simultaneous trends that pose a dilemma for managers when deciding what their companies should invest in and a challenge to predict where and at what speed the sensibilities and behaviors of consumers and regulators will move.

What will change the rules of the game will be the digital ecosystem of the vehicle and from there will come the new sources of income. 85% of the executives of the sector consider that in the future the digital ecosystem will generate more income than the sale of the car itself. In fact, 76% agree that a digitized and connected vehicle will generate more revenue than 10 vehicles not connected.

And this digital ecosystem brings with it the high interest of new players in the automotive sector. 82% of managers think that a Silicon Valley company will launch a car in the next 4 years. But it is also true that 78% believe that a Silicon Valley car will be assembled in an assembly line of one of the traditional companies in the sector.

What the managers do agree on is that the data will be the fuel of the future business model of the automotive industry and that the vehicle manufacturers will obtain income from the data: 84% and 83% respectively, corroborate these affirmations.

But here comes into play the consumer, who shows little willingness to share their consumption and behavior data without receiving a benefit in return: in 2016 only 30% would do so and by 2017 this percentage drops even more and they are just a 20% who would give their data for nothing.

Although this is just one of the challenges and opportunities facing the sector, according to the Global Report on Automotive 2017 prepared by KPMG and which has surveyed about 1,000 managers of the sector and more than 2,400 drivers from from 42 countries.

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